Have you ever thought of considering Pinterest to promote your business or brand? Or, just ignored Pinterest considering it as an inappropriate social platform for promoting products? If so, after reading this blog post just mark my words that you will be regretting not using Pinterest for product promotion. These days, many people are using Pinterest for pinning their favorite items, compelling photos and creative ideas. To see its popularity, many brands have started promoting their brands via Pinterest. In this blog, the effective ways are discussed that helps you in promoting your brands among the masses.
Today, visuals are rapidly gaining popularity among people due to their high user engagement and everyone likes compelling photos and gets connected with them easily. It has become one of the best ways to tell your consumers about the small details of your product and Pinterest gives you the freedom to tell your product story to your users through pictures.
What is Pinterest
Pinterest, Inc. is an American social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.
Pinterest allows users to visually share, and discover new interests by posting (known as ‘pinning’ on. Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
5 Steps to use Pinterest to promote your business
Once you’ve created your pinterest business account, browse Pinterest boards for trending keywords and topics related to your industry and niche. If you have competitors on Pinterest, find out what type of content they use to attract and engage their followers.
Next, take a few minutes to watch this insightful series of short videos that show you how to approach targeting on Pinterest by:
Finally, take advantage of the ideas and inspiration Pinterest offers to generate ideas on how to approach your Pinterest marketing strategy.
Pinterest offers a variety of useful information to help you gain inspiration and skills for your own strategy on the platform.
Step 2: Create Your Boards
Pinterest boards are like virtual bulletin boards. You can organize, arrange, and present them in a variety of ways.
For example, let’s imagine you have a fitness app you’d like to promote. You’ll avoid posting self-promotional pins because, as you learned in step one, they don’t fit the personality of Pinterest.
Instead, brainstorm ways you can help potential customers. You might offer healthy recipes, create a mini-series of exercise videos, or craft a top-ten reading list that will attract potential customers. With that in mind, you might start with three boards:
Within each of those boards, you’ll pin your created content.
Spend some time pinning and sharing. Find brands to follow and get engaged from a customer’s perspective.
Before you move on to the next step, add the “Save It” button to your website so your visitors can share your site’s content to their Pinterest boards. Adding the button to your website also grants you access to Pinterest analytics, so you can learn more about your audience.
Step 3: Create a Well organized Content on Pinterest
The most successful pins are beautiful, interesting, and actionable.
To get started, watch Pinterest’s free 30-minute webinar “Creative Strategies for Pinterest.” It’s packed with tips and ideas to help you create campaigns that align with your business goals. The fast-paced webinar also offers detailed information on how to create topics and graphics that inspire pinners to want to learn more about your brand.
- What type of content compels pinners to engage with your brand
- Best practices for thumbnail and pin designs (including social media image size guidelines)
- Tips on how to make your pins stand out
- What type of marketing support and tools are available for businesses
If the pinner enjoys your content and wants to save it for future use, she’ll return to Pinterest and re-pin it to her own board. When she does that, your pin’s thumbnail shows up in the general feed, visible to all of the people following her.
Her followers hopefully notice your pin and re-pin it to their own boards, which publishes it again into their feeds. This is one way that brands get noticed and build a larger audience on Pinterest.
Step 4: Promote Your Highest-Performing Pins
Promoted pins are the first step toward formally marketing your brand on Pinterest. When you promote a pin, you’re paying to make it get seen more often.
To promote a pin, just click on the red “Promote” button that’s visible on any of your pins when you’re logged into your business account. It takes less than 10 seconds to setup.
Pinterest says that businesses typically see a 100% increase in their web traffic within a week of their first promoted pin campaign.
Spot Color Art is one company that increased their sales even more. They enjoyed a whopping 200% sales increase after starting promoted pins.
Promoted pins allow you to get your best pins in front of an even larger audience.
Step 5: Start Pinning!
Now that you know how to start promoting your brand on Pinterest, you’re ready to experiment and discover ways to reach potential customers.
Once you try the basics outlined in this article, then you can create targeted goals and work at increasing your growth over time.
Pinterest offers a variety of training, tools, and marketing options to help businesses succeed on their platform.
These offerings include training through free webinars, success stories for inspiration, and tools such as Pinterest Analytics, the “Save” button, and more.
Whether your goal is to build your brand, boost your website traffic, or drive actions and sales, Pinterest is an excellent social media channel to consider.
Many brands have stumbled on surprisingly profitable results by approaching the platform with the intent to help and serve their target audience.
Pinterest is indeed a great platform to be, did i mention it’s my fav? yea right!
with pinterest you can get lots of sale, all you have to do is to always include, your info at the end of each pin, i.e your business contact or website url.
with consistency you can get up to 100k to 1M monthly views, and ofcourse your engagement won’t be boring with such figures.