WHAT IS ESTY?
Etsy is an American e-commerce website focused on people, communities, and creativities like handmade or vintage items and craft supplies. It allows you to search for and buy vintage products and unique arts and crafts that are difficult to find anywhere else. Almost everything on Etsy is made and/or sold by people like you Esty was Founded on June 18, 2005, at Brooklyn, New York, United States.
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Is Etsy safe to Sell stuffs or Buy from?
Etsy is a global marketplace for unique and creative goods hence the website is Legit but when your asking if esty is Safe? we’ll have to give a thorough review on that question because you are not dealing with esty officials or agents but people from all over the world with the same marketing mindset and goal
well the appropriate question should be how to know if a seller or buyer is safe on esty.
One way you can tell if a seller is safe to shop with is by looking at their Etsy reviews. The website has its own shop review system in place and this brings many advantages for both sellers and buyers.
How Does a Buyer Leave a Review on Etsy?
The Etsy review system encourages buyers to rate their transactions with sellers based on the following criteria:
- Does the product’s quality match what was described or expected?
- Did the product arrive within the stated time frame?
- Would you do business again with this seller?
A buyer can use the 5-star Etsy review system either on Etsy.com or the Etsy mobile app to award a star rating between 1 to 5 for the product and seller and also leave further comments regarding their experience.
While the Etsy review system will automatically attach a picture of the purchased item, customers also have the option to attach their own picture when leaving a 5-star review.
How Long After Purchase Can You Leave/Edit a Review?
Once your order is either marked as delivered or on its estimated delivery date, you can leave an Etsy item review. You can edit your review any number of times within a 100-day period. This flexibility in Etsy reviews from a buyer’s perspective is a great way to promote honest customer reviews.
How much Does it cost to sell on etsy?
The bottom line is that Etsy is worth, Esty Listing lasts for four months or until the item is sold. Once an item sells, there is a 5% transaction fee on the sale price (including the shipping price you set). If you accept payments through Etsy Payments, we also collect a 3% + $0.25 payment processing fee when an item is sold.
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PROS AND CONS OF ESTY
1. Setting Up Shop
It’s not complicated to open an Etsy shop. No need for your friendly neighborhood techie to walk you through it.
It only take a few minutes to set up, and it’s free. Etsy also has a step-by-step guide that’s easy to follow.
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2. The Web Traffic is Already There
Etsy has a built-in audience. The website’s fans are highly engaged.
Millions of them come to the site every month, looking for specific items, and they generally are people eager to buy.
What more could you ask for?
And then there are the Etsy sellers as well. Etsy encourages its online retailers to become a collaborative community, where sellers share tips with one another on how to be successful, and are ready to mentor each other.
Etsy is also great for mobile apps, which is where so many consumers do their shopping today, and you can set up new listings through the app as well.
3. Free To Be You
While consumers love mass-produced items like smartphones, specialized items are all the rage, too.
A lot of the items on Etsy are handmade, and last year, the total value of handmade goods, crafts and vintage items sold on this platform rose by 20% to $902 million. Not too shabby.
Active buyers went up 17%, to about 36 million. The value of goods bought on Etsy rose by an annual total of $3.3 billion — which is up from $1 million in the host site’s first year.
Let’s face it, not everyone wants items that are mass produced. To some, those kind of goods means ordinary, and sameness.
They’re looking for something far more unique that helps sets them apart.
That gives the Etsy sellers an opportunity to showcase what they can make that truly is unique and different.
And the built-in customer base Etsy has is a great platform to start with.
“Marketing trends change over time, and are different, depending on the market segment you are trying to attract. When it comes to fulfilling a very specific need for a demographic, specialty products could be the solution to drive more sales in the door. Specialty products have unique features and characteristics, as they are designed as a unique solution for a designated market group.” – Kimberlee Leonard, SmallBusiness.Chron
4. It’s Ideal for SEO
Etsy provides its sellers with great analytics, so you can take time to review your numbers and use them to figure out how to tweak your search engine optimization efforts.
You can check keywords that people are searching for when they find your shop, another great tool for doing online advertising. It’s also easy to download your sales and financial statistics for review.
But there are challenges as well. Here are a few.
What Are The Cons With Etsy Platforms?
1. Pricing competition
Because Etsy is so popular and attracts so many sellers, you’ll find yourself going up against a lot of competitors listing the same type of products. Some sellers feel like the site has become over-saturated.
That’s particularly true considering that Etsy’s platform has been opened to mass producers as well as the small craft shops and individual sellers.
That has an impact on prices. If your competitors are cutting their prices to gain an edge, you could be forced to do the same. That cuts into your ability to make a profit.
And if you’re lowering your prices, how many items would you need to sell to make a solid profits? Thousands?
That’s a tough haul.
There’s always the likelihood of someone else is ready to take an even lower profit margin than you would . And that’s not even counting the new sellers who keep flooding Etsy with listings.
2. Should You Limit Yourself to Etsy Fans?
Yes, a lot of buyers go on Etsy because the items are unique and hard to find elsewhere. But that’s part of the challenge as well.
Customers who are not looking for specialized items may bypass Etsy and hit Amazon or eBay instead.
Think of it this way: Imagine you decide to buy a new coat. If you’re not looking for a handmade one or a specially designed look, chances are the listings that show up on Google will be for sites other than Etsy.
That also makes it harder for your items to rank higher on Google for the same reason.
3. Etsy Shares Your Profits
Once you’ve made some sales, keep in mind that Etsy takes 3.5 percent of it for the privilege of renting space to you on their site. There’s a listing fee of $0.20 for every item you put up, and then you pay 3.5 percent on top of that.
So every dollar in profits isn’t yours to keep.
In addition, there are fees for accepting credit card payments or PayPal.
Etsy views these fees as the price you pay for taking advantage of their strong customer base.
But still, you’re sharing your profits with them. When you set your prices, you need to factor in what you’re required to pay to stay on there.
4. You’re Always a Renter
You’re essentially renting space from Etsy. The host site fully dictates the terms of what you do, what your website looks like, and how it functions.
In order to gain their online foot traffic, you have to concede a lot of control to them and live by their terms.
As a result, you have limited branding opportunities. Etsy will allow your store to have a banner and the images for your listings, but that’s about it. Everything else is standardized by the platform.
Etsy has the final say, rather than you as the seller, over what happens at your shop and can shut you down immediately and without warning for any rule violations.
So it’s hard to turn your dreams of an online business into a reality, as opposed to just a side business, if you don’t have full control over it.
5. You Can’t Create an Email List
Another rule: Etsy won’t let you ask buyers if you can add them to your email list. You don’t have the ability to communicate with buyers that way.
As any marketing professional can tell you, there’s a lot of revenue and profit to be found on an email list. Etsy cuts out that possibility.
How to sell on Esty Successfully
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Choose Your Products & Brand Name
Etsy’s sign up process requires a shop name and at least a single product to be listed when you first setup your account.
The process looks like – Shop Preferences –> Name Your Shop –> Stock Your Shop –> Payment Options –> Billing
Shop name & first product are not things that you want to figure out while signing up, so it pays to decide on them beforehand, especially since it’s difficult to change it later.
Naming Your Shop
Etsy’s Seller Handbook has an excellent primer on shop name considerations.
But there are a few things to keep in mind –
- Your account name and shop name are two different things. In fact, an account can have multiple shops.
- You can set up your account and click “Sell on Etsy” to go partially through the set up process to check name availability.
- Be sure to Google your potential brand name to check for conflicts.
- Go ahead and search on a domain registrar (like NameCheap or GoDaddy) and purchase a domain name for future use – even if it’s not needed for your Etsy Shop.
Your shop description and logo are not necessary to get started – though it is good to work on before setup.
Selecting Your First Product
It costs $0.20 to list a product on Etsy. And if you are starting a shop, then you likely already have your first product in mind.
But to list your product, you’ll need to decide on a few things beforehand.
It needs to meet Etsy’s marketplace rules.
You’ll need photos. Etsy says to:
- Use high-quality JPG, PNG or GIF files that are at least 570px wide – but 1000px recommended.
- Use photos with natural or diffused lighting – not flash lighting.
- Your photos will be in thumbnails with the ability to zoom and view full-size.
- Have your product description copy ready. Find a balance between clarity, conciseness, detail & descriptiveness. Here’s my resources on copywriting.
Do the same with your product title – make sure it’s descriptive, memorable but also readable.
List out categories for your product. Use this page to research product categories and descriptions. Etsy also has this resource on creating “tags” for your product.
Once you have your shop name and product chosen, you can start your shop setup. Everything else during setup will be easily changeable after setup.
Setting Up Your Store
Now let’s actually setup your Etsy shop.
Etsy’s shop signup process is straightforward and simple.
Start with setting up a general account then click “Sell on Etsy.”
You’ll go through a setup process that starts with general preferences.
You’ll then Name your shop. Pull from the list that you researched earlier.
Next you’ll need to put up at least one listing. Pull from the list that you put together earlier.
When you go into add a listing, you’ll get moved to the listing screen. Fill out all the fields as best as you can. You can edit your listing later.
Then you’ll enter search terms for your listing – see your earlier research.
After the main listing page, you’ll enter in your shipping preferences.
Lastly, you’ll enter in your bank (for deposits) and credit card information (for listing payments) then you’ll confirm your location and Open your shop!
Listing More Products
Once you’ve started your shop, you can navigate to your Listings Manager to add, renew and manage your listings.
When you are managing your listings – be sure to use Quick Edit and Organize in Sections to save time and help customers sift and sort your products.
Here’s Etsy’s rules and fees for listings.
While any single listing is not expensive – dozens or hundreds together can add up since they expire after 4 months. Etsy’s model encourages you to focus on your few top sellers with high margins. In the last section, this will be a consideration on whether & how to expand your store.
There’s not a lot of room on Etsy for low-volume cross-sell items.
That said – Etsy’s Listing Manager does allow you to quickly deactivate, renew or delete items as you decide on your merchandising.
Changing Options & Settings
Compared to your own online store with something like Shopify or WordPress – your Etsy shop has limited options for customization. But that is the point.
Limited options means that you can focus on what matters on Etsy – your products and your service. You can leave the design and functionality to Etsy.
That said – you do have options on Etsy. And the options you do have are worth spending time on.
Start with your homepage –
- cover photo – minimum 1200px x 300px
- shop title – limited to 55 characters
- shop logo – minimum 500px x 500px
- featured listings
- shop announcement
But don’t forget that there are several other sections as you scroll down on your main edit page.
You can start with your main About page. Keep in mind that what you put here is not just to tell people about yourself – but also to increase trust and sell your product.
Keep in mind that many (if not most) shoppers will be scanning on mobile. Avoid low resolution imagery and “blocks of text.” Keep videos concise. Add links to your other channels.
Next is Shop Policies. These are boring but essential for many buyers. Remember a few things when writing your store policies –
- Although buyers trust Etsy, they do not know you, your product or your process.
- A few extremely clear policies are better than many specific or conditional policies.
- Try to look at your policies a new customer – not from your perspective or process.
- Don’t solve problems that do not exist yet.
- Use policies to reassure buyers with a clear process from the moment the click the buy button until the product arrives at their door.
Also keep in mind that policies set expectations which in turn influence reviews. Simply having policies improves your placement in Etsy search, but having good reviews from good expectations helps even more. It all works together.
Lastly is a miscellaneous section for FAQs and European sellers.
With FAQs – remember that this is not a catch-all section. Ideally, you’ll answer any product questions in your product listing and shop questions in the policies. Check out my post on FAQ best practices for ideas.
Etsy is always updating their features and tweaking their design. Be sure to occasionally check for new shop settings and options.
Using Etsy Shop Features
Your Etsy shop comes with more than just a shop. It also allows you to manage orders, view shop analytics, print labels, create coupons and more.
Explaining every feature is beyond this guide’s scope – but simply keep in mind that Etsy has features that not every seller will (or should) use – but that doesn’t mean they aren’t there.
Like using any new tool, success means reading the owner’s manual. Take a bit of time to simply click around and read the Seller’s Handbook.
But definitely use Etsy Analytics. You’ll use it not only for inventory decisions, but also marketing decisions.
And marketing is what we’ll turn to next.
Marketing Your Store
Opening your Etsy shop does not guarantee sales. As of 2015 there were 1.4 million active sellers with thousands with more opening every day. And that doesn’t even include your competition elsewhere on the Web.
And yet – you also have an instant global market (that is, if you ship internationally) within a click. Your job is to decide who exactly you are selling to and where you can market to get their attention – and the answers to those questions will drive your marketing direction/campaign.
The biggest benefit of Etsy is that they have their own audience of Etsy Shoppers.
In other words, there are more than 20 million customers already shopping Etsy – even if they do not know about your specific store.
It’s a bit like getting a stall at a popular farmer’s market – people are coming to the destination. You simply have to get their attention once they are there.
On Etsy, you have a few options.
You can get visits from Etsy searches. Etsy’s search engine is very different from general web search engines like Google or Bing. Etsy has their own algorithms and data – they’ve discussed how they approach search here.
But the rule of thumb is to have descriptive, memorable product titles with detailed, readable descriptions. It means creating listings that you would want to purchase if you were a customer.
Etsy Promoted Listings
If you are new and/or have a good profit margin – you can always pay to appear in Etsy search results. Keep in mind that paid listings can have additional benefits from traffic & sales.
First, you get data and feedback from customers. In the beginning, this is invaluable. You can use it to improve your products, listings and overall marketing.
Second, you get reviews which can help in Etsy’s search engine.
An affiliate program is a partnership that pays a fee or percentage to someone who drives a sale on your site. They are an excellent way to drive sales (since you only pay your affiliate partner a fee when you actually get a sale). But they can also be tough to set up & police for fraud.
But Etsy has an internal affiliate program that you can opt into. Etsy handles the technical work and you can use the affiliate program to recruit partners – such as niche blogs, sponsorship opportunities, etc.
You can also use social media platforms to market and grow your esty brands platforms like Pinterest and Instagram are a match made in marketing heaven for esty.
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Facebook and Twitter are also good resources to get good sales on esty, you can engage in viral engagements and harshtags to grow your audience.