pinterst marketing tools


Pinterest is one of the more underrated social media platforms. Given the high competition faced from more popular platforms like Instagram, YouTube, and Facebook, marketers often overlook Pinterest.

you can actually take your business to the next level with pinterest but you need a some tools to help you do that faster, although there are lots of pinterest tools out there but we have been able to compile the best out of them all.


Pinterest Marketing Tools

1. Buffer

pinterest marketing tools

Find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension. Likewise, if you’re browsing Pinterest and spot something that’d fit for your board, you can Pin again with a click of a button.


pinterest extension

Also, you can come back to your dashboard to see all the stats from your Pins—likes, comments, and repins—right alongside your other social media stats, saving you huge amounts of time by having all this in one place.

Pricing: Unlimited Pinning starts with the $10/month Awesome plan. You can alsotry Buffer for Pinterest free for seven days. 

2. Tailwind

we wrote an article on Tailwind check it out

Tailwind is a complete Pinterest management tool with some pretty neat analytics options. In addition to scheduling and the standard stats, you can analyze your competitors, see trending pints, top repinners, and your most influential followers.

Pricing: $10/month with a free trial to start


3. Sprout Social

sproutsocial pinterest tools

Pricing: Free


This is one of the most popular Pinterest tools and provides a variety of solutions to grow your Pinterest account. This tool can help you through your entire Pinterest marketing campaign, right from creating pins to measuring performance.

If you are a brand or marketer looking to execute a full-fledged Pinterest campaign, then this is the right tool for you.


 4. Socinator

socinator pinterest tools

This Pinterest tool can help automate numerous Pinterest tasks from posting pins to following boards in a particular niche. And it can help you manage several Pinterest accounts easily and effectively.

5. Viraltag

viraltag, pinterest marketing tools

With ViralTag, you can browse from a preselected set of images or upload your own and schedule to Pinterest as well as Twitter, Facebook, and others.

Pricing: Free for three social profiles. Paid plans start at $24 per month.

ALSO READ 5 Steps to use Pinterest to promote your business Products, Audience, and Sales

6. ViralWoot

viralwoot, pinterest marketing tools

Formerly called Pinwoot (and no relation to ViralTag, mentioned above), ViralWoot offers several interesting Pinterest features like scheduling via bookmarklet, follower growth tools, pin alerts, and even a bit of advertising.

Pricing: Free starter plan, then $12/month and up


Tools for growing your community

7. Pinvolve

Here’s a cool time saver for those who share lots to Pinterest and Facebook: Pinvolve converts your Facebook photos into Pins and places your Pins on your Facebook page. Simple as that. The Pro version does it all automatically, or you can do a bit of manual moving around in the free version.

Pricing: Free, or Pro plans starting at $9/month

8. PinGroupie

Find group boards on Pinterest where you can join and contribute. PinGroupie has options for sorting boards by popularity so you can quickly see those with the biggest following, or most pins or likes.

Pricing: Free

ALSO READ How to Choose the Right Marketing Strategies On Social Media

9. PinAlerts

Receive email notifications whenever someone pins something from your website or the website of a competitor.

Pricing: Free

10. TrafficWonker

trafficwonker pinterest tools, pinterest marketing tools

This tool automatically adds and posts relevant pins for you and helps you get more traffic to your Pinterest account. Their FastFill feature automatically adds up to 50 pins to your account within seconds.

11. Loop88

This Pinterest tool connects Pinterest influencers—those with big followers and engaged audiences—with advertisers and brands who want to spread their message on Pinterest. The result: Increased exposure, repins, and followers when an influencer shares your Pin with their audience.

Pricing: Contact for a quote 


ALSO READ The Importance of Email Marketing in Businesses and Top 10 Email Marketing Service Provider

Pinterest tools for your website

12. Digg Digg WordPress plugin

Digg Digg WordPress plugin with Pinterest

If you have pages on your site that are fit to be Pinned—cool visuals or useful blog posts, for instance—it’s a great benefit to have an easy way for readers to share to Pinterest. We’ve added a Pinterest button to the sidebar of our blog posts, using the Digg Digg plugin, and we’ve noticed our blog post pins go from dozens to hundreds.

Pricing: Free

Other WordPress sharing plugins:

13. SumoMe Image Sharer

SumoMe Image Sharer with Pinterest button

Among SumoMe’s suite of website tools is their free image sharer, which places a smooth sharing overlay on top of any images on your site, allowing people to quickly share to Pinterest, Facebook, Twitter, and others.

Pricing: Free

14. Pinterest widgets

This free list of tools from Pinterest allow you to quite fully integrate your Pinterest presence with your website. Here are the five widgets that Pinterest offers:

  • Pin It Button – allows people to pin things from your website.
  • Follow Button – allows people to follow you on Pinterest from your website.
  • Pin Widget – lets you embed one of your pins on your site.
  • Profile Widget – displays up to 30 of your latest pins on your site.
  • Board Widget – displays up to 30 of your favorite board’s latest pins.

Pricing: Free


Image creation tools

15. Pinstamatic

With Pinstamatic, you can create a smart-looking pin out of anything: a website, some text, a Spotify song, a Twitter profile, a map location, and even more. Pinstamatic builds the image automatically for you, then you can share immediately to Pinterest.

Price: Free

16. Canva

Canva screenshot Pinterest

One of our favorite image editing tools no matter the size, Canva has a ready-made Pinterest template complete with tons of different starter designs. The image comes out an optimized 2:3 aspect ratio, perfect for Pinning.

Price: Free

ALSO READ 9 solid steps to grow your twitter followers

17. Pablo

pablo screenshot

We built a quick-and-simple image creation tool at Buffer that’s designed to make image building as fast as possible. You can start with some of our preloaded quotes or add your own text. One of my favorite features is the ability to add some branding by uploading a secondary image, in this case a logo.

Price: Free

18. Share as Image

share as image

With tons of useful customization options, Share As Image lets you build an image from text. With the Chrome extension installed, you can select text from any website and build an image based on your highlight. There’s even an option for a Pinterest-optimized canvas size.

Price: $8 per month

19. Pic Monkey

A free image-editing tool—think of an online Photoshop lite—Pic Monkey can help you create just about any image you’d like, with any feature you might need. You can touch up and edit an existing image or create a brand new image from scratch. And perhaps my favorite feature of Pic Monkey is that you can get started without ever logging in or signing up; just click the “Edit for free!” link in the very top right corner.

Price: Free, or plans starting at $5/month

ALSO READ How to start information marketing business

20. Piktochart

Piktochart’s interactive layouts allow you to build a complete infographicembedding charts, photos, and more. You can get started with a prebuilt template (and then customize yourself) or you can go truly bare bones and build the entire infographic however you see fit. Piktochart comes with a huge number of icons, shapes, and objects that you can easily add into your editor.

Pricing: Free

Additional infographic tools:

  • Infogr.am – Embed video, maps, charts, and more into your infographic
  • Visual.ly – Connect with professional designers to help with your project
  • Easel.ly
  • Venngage

21. Quozio

A tool to help with creating images from quotes, Quozio works both as a web app and as a bookmarklet. In the web app, all you’ll need to do is enter the quote and who said it, then choose the Quozio template design that you like best.

Pricing: Free

Additional tools to create images from text:

22. Page2Images


Page2Images is a handy tool that takes a full-screen picture of a webpage and lets you easily download or add to Pinterest. There are a pair of bookmarklets that you can install by clicking and dragging the links to your bookmarks bar—one bookmarklet adds straight to Pinterest, and the other grabs the page as an image to download.

Pricing: Free

ALSO READ 20 Steps to Market Your Business Card

23. Over

over app ios

We’ve touched on how to turn text into images. How about sprucing up an image with text over the top?

The Over app for iOS and Android lets you choose any image on your device and customize with text, fonts, colors, and type sizes of your choosing.

Pricing: Free

Additional mobile apps:


Bonus: Just for fun

 Pinterest Tab

pinterest tab

This Chrome extension adds a high-quality image (from some select Pinners) to your new tab, along with a calendar and option to repin whatever you see. When the day starts, you can choose which topics you feel like seeing that day.

Price: Freing


Pinterest Analytics

analytics pinterest tools, pinterest marketing tools

This is the built-in analytics tool for Pinterest. It is one of the best Pinterest tools at your disposal if your goal is to measure performance and grow your Pinterest account.

This tool provides insights into the current performance of your account and also helps you create a better Pinterest profile. It also provides detailed insights into how people interact with your content and what types of pins perform best for you.



There are a bunch of cool tools and brands that were part of Pinterest’s Marketing Developer Partners (MDP) program. Many of the tools involved here were focused on enterprise businesses; Buffer and Tailwind were two of the small-business-focused tools.

Here’s a list of the others involved in Pinterest’s MDP.

  1. Ahalogy – Complete Pinterest marketing services
  2. Curalate – Image discovery tool
  3. Expion – Social media management, content, and analytics solution
  4. NewsCred – Content marketing software
  5. Percolate – All-in-one solution for all your marketing—planning, production, promotion
  6. Shoutlet – Social media marketing platform
  7. Spredfast – Software for digital marketing, TV, live events, and more
  8. Sprinklr – A suite of products to help with all forms of digital marketing

so choose your best tools and start building your pinterest.

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